Press Releases
Launch of Bye Buy Childhood on 5th March 2011 at All Ireland Mothers' Union Leaders Conference
Exploiting children for profit is wrong
Rosemary Kempsill Worldwide Mothers' Union President with Ruth Mercer All Ireland President, Margaret Beringer, Marketing Co ordinator MSH, Susan Cathcart All Ireland Marketing Co-ordinator and Hazel Sherlock VP Marketing launch the Bye Buy Childhood postcard Mothers’ Union in Ireland launched their Bye Buy Childhood Postcard campaign at their All Ireland Leadership Conference on 5th March 2011.
The Mothers’ Union Bye Buy Campaign was initiated by the concern expressed by parents’ of their experience of the pressures of commercialisation on family life and that marketing with sexualised content is too easily accessible.
Moving Forward with the Campaign
The Marketing Department have prepared 20,000 postcards to lobby OfCom (UK) and the Broadcasting Authority of Ireland if they feel a programme is unsuitable for viewing by children and teenagers and that it should not be shown before the 9.00pm watershed.
We would encourage you to look at the programmes and advertisements through the eyes of a child. Then ask yourself the question - Would the content make you behave in the way portrayed? If the answer is yes, send a postcard available from the All- Ireland Office Telephone 00353 1 8735075 or from [email protected] or visit www.mothersunion.ie and follow the links to either Ofcom (UK) or BAI.
The postcards are available to and can be used by everyone and anyone. The Mothers’ Union do not want the flame of this campaign to go out.
Remember that this campaign can make a difference to us all and most importantly to our children.
For more information on the Mothers’ Union